Business Intelligence
Take full advantage of Big Data and understand your passengers
We combine the novel tablet and trolley platform with an embedded airport management and Business Intelligence system that gives airports a range of advantages, including the ability to:
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identify passengers
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increase commercial revenue from airport shopping areas
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generate advertising revenue
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create loyalty programs
These Big Data applications will support and enhance airport services and business offers in a number of ways, including:
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enabling of crowd- and queue management
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increased airport efficiency
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additional security applications
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boosted non-aeronautical revenue
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tracing of late passengers and more
The software system developed by ITS and Exruptive is a platform consisting of three main parts:
Tablet UI - the passenger interface on the
trolley's tablet
Back-end - the System administration for our staff, airports and retailers to view data and make updates including Trolley management and ads/content administration
Along with the tablet, the tracing system allows passengers to receive live way-finding information and enables airports, retailers and airlines to track and analyze the passengers' patterns.
The intelligent tablet on the trolley is the link between the passenger and the airport and airlines. It allows the airport and airlines to push information directly to each
individual passenger.